FOR IMMEDIATE RELEASE
VideoPages online interactive video ads aim to take a piece of
Yellow Pages Group's $1.6 billion business advertising pie
Ottawa Valley launch of new "ADvironmentally Friendly" advertising service shows
VideoPages' appeal to everyone from florists to financial planners
OTTAWA ON - 27 November 2008 - Taking technology ideas from online giants such as YouTube, Facebook, Google and Yahoo, Ottawa's VideoPages Inc. has launched a new business advertising service that marries state-of-the-art video production with searchable Web pages, and "Tell a Friend!" social media features. Starting at $299 per month, VideoPages gives business owners a powerful alternative to traditional Yellow Pages advertising.
VideoPages beautifully showcases a business, and through careful orchestration of marketing information, holds the attention of viewers until key messages are heard and understood. Each VideoPages ad includes a professionally produced video, logo and business description, interactive imagery of products and services, online maps to business locations, and is optimized to be found in major search engines.
VideoPages is an advertising medium whose time has come. Just ask Joanne Plummer from Manotick's Mill Street Florist or George Piper from Ottawa's Clearstone Wealth Advisors Inc.
"Every business has to constantly look for new ways to promote itself in an increasingly competitive marketplace," said Plummer, whose 22-year-old business serves more than 25,000 customers annually, including past orders for four past Prime Ministers, two U.S. Presidents and the Queen of England.
"Every florist advertises in the Yellow Pages, but there's nothing there that adds unique value to my business. By sending my VideoPages profile link to all my customers, including my 1500 corporate clients, I can introduce myself, my shop, my team's artistry and the quality of services we provide, while creating a very personal and detailed picture of the experiences we create. For a non-technical, visual person like myself, VideoPages offers an engaging, new online tool for my marketing initiatives, and I'm confident the service will expand our success."
With over $50 million of assets under management, Clearstone Wealth Advisors' Senior Partner, George Piper, is also a convert to the interactive power of VideoPages.
"More and more people are searching for businesses online versus the Yellow Pages books - certainly that's the case for financial services," said Piper, whose dynamic firm focuses on values-based estate and financial planning for business owners and professionals. "What caught my attention with VideoPages, apart from the significant environmental friendliness of this paperless advertising service, is its searchability and the opportunity it provides to establish rapport with potential clients. It's a great way for a growing business to build leading-edge exposure on the Internet."
VideoPages is the brainchild of its Founder and CEO Noel Tarabocchia, who also owns X-SCREAM Video Productions Inc., a company that, since 2003, has operated two of the Ottawa Region's largest and best-equipped green screen video production facilities.
"As someone who's worked in digital media for five years, I became very excited when I saw YouTube and Facebook's popularity skyrocket," says Tarabocchia. "Now that the Internet can convey video messages and provide viral search and reference capability, it created the window of opportunity for VideoPages. We've worked hard with a select group of advertisers for the past year perfecting the service, and now I'm happy to say we're ready to take our piece of The Yellow Pages Group's annual $1.6 billion advertising pie with paperless Advironmentally Friendly media."
VideoPages has attracted a diverse group of clients including well-known Ottawa Valley businesses such as Flooring Canada, Tommy and Lefebvre, Frisby Tire and Davidson Hearing Aid Centres.
Tarabocchia and his team have also gathered an elite group of business advisors to accelerate VideoPages' corporate growth. VideoPages Advisory Board members have gained their knowledge and experience in senior roles within both start-up companies and global organizations, and include Ian McLaren, former President and CEO of Ubiquity Software Corp.; Deborah Weinstein, co-founder of law firm LaBarge Weinstein; Patrick Smith, Chairman of the Advisory Board for Wesley Clover International Corp. and Chris Burke, former CTO and CIO of mobile communications giant Vodafone Ltd.
About VideoPages Inc.
VideoPages Inc. is an Internet video advertising company headquartered in Ottawa, Canada. The company owns, manages and operates www.videopages.com which showcases and promotes businesses online using its unique video platform. With focused audience targeting through Search Engine Optimization, VideoPages helps local businesses attract new customers. VideoPages and ADvironmentally Friendly are trademarks of VideoPages Inc. All other trademarks may be owned by their respective companies. For more information, please visit www.videopages.com
Media Contact Information
Noel Tarabocchia
Founder and CEO
VideoPages Inc.
Email:
Phone: 613-742-PAGES (7243) ext. 201
Jill McCubbin
Conversation Architect
market2world communications Inc.
Email:
Phone: 613 256-3939
