Online ad service takes on Yellow Pages - 2 December 2008
VideoPages Inc. launches its business advertising service, which combines video with searchable Web pages and social media features.
Inspired by Web 2.0 sites, VideoPages is the brainchild of company founder and CEO Noel Tarabocchia, who also owns green screen production company X-SCREAM Video Productions Inc. "As someone who's worked in digital media for five years, I became very excited when I saw YouTube and Facebook's popularity skyrocket," says Mr. Tarabocchia. "Now that the Internet can convey video messages and provide viral search and reference capability, it created the window of opportunity for VideoPages. We've worked hard with a select group of advertisers for the past year perfecting the service, and now I'm happy to say we're ready to take our piece of Yellow Pages Group's annual $1.6 billion advertising pie with paperless 'advironmentally friendly' media."
VideoPages presents its customers' business information and message much like on a website, but with advanced features like interactive imagery.
In a recent local pilot project, the service so impressed participating businesses that a number of them have since become investors, according to Mr. Tarabocchia. Offering the new service only in the Ottawa Valley for the time being, VideoPages plans to take it Canada-wide in the new year.
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